UX vs UI Designer
These two terms are often used together and not all understand; often confused in the industry, the two profiles are different from each other and the skills and knowledge required is also different. In contemporary times where internet is the ultimate power to knowledge and website are its
resources; having a great website that grabs the user’s attention and keep him hooked is more important than ever and that is what both UI (User Interface) and UX (User Experience) designer does.
It’s a common misconception at workplace and even in job listings or job requirements is the combination or interchange of the terms. Usually, the expectation is that an interface designer should understand and have knowledge of user experience because their work is similar to that of user interface designer. In simple terms, user interface is not user experience. The terms are used together so often that they are considered as one. And get me wrong, they are certainly related areas, and in fact many designers are knowledgeable and competent in both. But there is a difference.
The main responsibility of the UX designer is to see how the product feels, check if the product follows a logical path, understand if there are any hindrances in the process and remove it. Many
people see designing to create something but designing is more about solving problems, and that is that UX designer do. The work includes usability and also add a more emotional dimension: for example, the desire, joy, meaning, reflection, value or frustration that a user experiences. The key here is to promote positive emotions of the end users or reducing the negative ones, while they use your website or app. For example, a user comes to your ecommerce website on the lookout for a specific Levi’s denim of grey colour, the website has an option to filter for brands but not for colour, the user might feel frustrated going through hundreds of product and still not being able to find the right product. Some small ecommerce business is taking advantage of these psychological facts and providing their users the best products with less options as less options make it easier for a person to make decision.
Create positive experience
Most web and app development companies make mistake by planning with what technology is available to them and what products they want to sell and then they plan to build the platform and finally start making changes to the app to create a user-experience and by then it has already failed. What they should rather do is, start from the end, focusing on what user wants and go in reverse direction. The aTo design a successful application, you need high usability and great user experience. Change the paradigm. Focus on making the user happy, and usability, user-experience and greatness will come all by itself.
Unlike UX designer who focuses on how the product feels, UI designer focuses on the how the product is laid out, mainly the visual elements. For example, you to go to Amazon to buy an iPhone and to make things easier for you is search bar at top in which you type ‘iPhone 6’. And the result is something like this, now the blue colour around the search bar, white background, and the elements related to the visual aspect is designed by UI designer, the related products, cell phone accesoories on the left side, option to choose to ship to India, filter to choose among 16 GB, 64 GB model which is omitted from the picture but is there on the website is done by UX designer, so in way UX designer is someone who knows how to design the interface but understands the psychological aspects of designing as well.
Understanding the little difference among the terminologies can help you hire the right person for the job to simply understanding what is required to approach the problem. It will facilitate better communication, better problem solving, better design and better user experience.