Must follow tips for replacing the Bad UX with an Excellent UX Design
We all want to create loyal, engaged and repeat customers. Right? Well, the most important key is designing the right UX design for your app. A good UX has a drastic effect on the kind of experience the user has with your product.
And of course, positive experiences lead to improved engagement rates in tandem with a steady growth. But, a lot of developers generally make a lot of mistakes while creating their app UX. In our post today, we will highlight some of the most common pitfalls for designers to avoid and thus translate design theories into smart solutions that effectively work in the real world. Most of these mistakes are trivial and can be easily resolved. All it needs is a little bit of time and effort in spotting them. Let’s have a look.
Some of the Most Common Mistakes That Designers Commit While Designing their UX
- Greater emphasis on “Striking Design” rather than “Functional Architecture”
Well, this is the most common mistake that is committed by designers, as they focus more on creating an impressive design rather than developing a design that is more usable and functional. Their first instinct is blowing away their users by the way their app looks. Thus, they entirely focus on creating a stunning visual design that can make their app stand apart. This is where they go wrong.
They need to understand that the best and most effective user interface is the one that offers the users ample, easy to use tools which do not get into the way. It is much better to have a good UX with a rather poor visual design than the other way around.
- Stacking up the app with superfluous features
Amassing your app with unnecessary features can have an adverse impact on the user experience as it makes the app lose its real value. A lot of mobile app programmers feel that adding extra features is a way of offering additional value to the users. However, this makes the users feel muddled and they are unable to focus on the core features of the app.
It greatly spoils the user experience of the app if they have to scroll through an infinite number of options in order to get down to the one they actually want to use. Therefore, you need to conduct a detailed analysis on whether or not the features are being used. And if not, you must remove them so as to keep your app away from all the clutter.
- Forcing people to sign up without offering any value
A lot of times, a user downloads an app, opens it and lands at the login or signup page that calls for entering all the user information before he can proceed further. This is one of the biggest turn-offs that greatly restrict the user base.
It is too much to ask your users to provide all their information details without them knowing what the product is all about and do they even want it.So, try to give them as much as you can before asking them to sign up for your app. You can begin with offering them a few videos of the app, showing how it works. Additionally, you can allow them to browse the app’s content and ask for the details if they want to interact with it further. This will certainly help you in creating a loyal user base who are genuinely interested in your app.
- Not including an onboarding experience
Not offering an interactive onboarding experience is another very common mistake committed by UX designers, which greatly hampers the user’s experience. Onboarding is a way in which you interact with your users, helping them use your product for the first time. It is generally in the form of tour videos, pop-up tips, arrows pointing the functions of the different buttons, etc. Not offering this, leaves the user in charge of the situation, where they themselves have to figure out how to use the product. This gets frustrating thus, making the users leave.
Thus, it is important to create an interactive onboarding experience that helps the users in comprehending the different functions without any hassle. This makes the users familiar with the app and increases retention.
- Providing a poorly designed search function
If you go by statistics, you will see that a majority of users use search function as their dominant source of navigation. They are not really bothered about the ornamental browse buttons and they simply search for what they want, find it and exit. However, a lot of UX designers do not take this into consideration and end up with having a poorly designed search function. This greatly affects the user’s overall experience as they need to resort to other sources of navigation.
So, make sure that you create a search box on top of every page that is properly visible. Additionally, allow the users to sort and filter their search results and also, help them by fixing their spelling errors and recommending what they meant to search.
Competing with those zillions of apps present out there is certainly an intimidating job. But, avoiding these mistakes can help you gain that extra edge. You might not even realize making them but they have a great impact on your final product.
Follow the above-mentioned tips and offer an amazing experience to all your users.
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