There may be numerous reasons for making a user register on your website such as growing your email list for boosting email marketing, the sale of products or so much more. However, for users, filling out forms is boring and annoying. Registering on the site is not slightly less frustrating than filling out paper forms. According to Forrester Research, more than 11% of US users intentionally left a website simply because of their complex and lengthy registration process.
Whether you run a blog and planning a webinar and want users to sign up for it or your e-commerce site simply needs guest users’ email addresses for their abandoned carts, whatever the reason may be – you need users to register. After all, it is one of the best ways to reach out to users who probably have abandoned or perhaps forgotten about your site.
But registration process doesn’t have suck. They should be short, crisp and concise. And if you are not ready to make your registration process any simpler, be prepared to lose hundreds of potential customers then.
Today, in this article, we are going to share some of the best practices for designing and adding registration forms to your website in order to make the process less complex.
- Short is good
It’s no rocket science. Nobody wants to fill out a lengthy form. A registration form should have fewer form fields otherwise, you may find your users leave the registration process midway. Narrow down the information you must need. And if you are adding fields that aren’t much required, make certain those fields are marked as optional so notify users that they can leave those fields blank.
- Break up your lengthy registration process
Many e-commerce websites usually require a lot of information which is further associated with the checkout process. This leads to bigger time investment on the user’s end and makes them more frustrated. The best solution for this is to break up the registration process into small steps which are clearly labeled.
- Make it easy for your users
If it’s possible for you to spare some time to your users during the process, don’t hesitate. As an instance, when you need an address, instead of making your users manually fill their city and state, you can ask for a postal code and let city and state fields filled out automatically. Or you can even make it easy for them by offering a drop-down menu that automatically guesses the location when the user starts writing (Like Google does!)
- Build your brand value during registration
Registration can be the right time to tell about your business. Explain visitors should register your website. What they are going to get in return and what makes you different from other. The information does not have to be boring. Small bulleted points to explain the benefits of registering with your site is all that is needed to quickly brief about your brand and make visitors register on your site.
- Integrate social login
As a matter of fact, when users login to their social media account, they usually do not sign out. Nearly every web user has one or more accounts on social networks, which certainly means their email address, content details, and other details are already registered with the sites. Therefore, integrating social login into your website makes it super simple for you as well as your users to register. The other benefits of social login integration include spam reduction, email contact, photo integration and rapid sign up process. So why not do it?
- Clearly explain form field errors
Users tend to make a lot of mistakes when filling out forms perhaps due to fumbling fingers or impatience. Therefore, it is quite necessary to notify them of their errors. But make sure the errors aren’t generalized, they should be specific to help visitors rectify them without wasting any time. Highlight the errors in bright colors such as red or orange and if possible, scroll automatically to the field where they need to make the required changes.
Make your registration process go smoothly without midway abandonments by following some online registration standards. Do whatever it takes to improve user experience on your site. Don’t put your business at stake merely because of complicated sign-up processes.
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