Best Practices for Registration Forms – How Not to Lose a User?

By on Mar 8, 2016 in HTML, Interesting

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There may be numerous reasons for making a user register on your website such as growing your email list for boosting email marketing, the sale of products or so much more. However, for users, filling out forms is boring and annoying. Registering on the site is not slightly less frustrating than filling out paper forms. According to Forrester Research, more than 11% of US users intentionally left a website simply because of their complex and lengthy registration process.

Whether you run a blog and planning a webinar and want users to sign up for it or your e-commerce site simply needs guest users’ email addresses for their abandoned carts, whatever the reason may be – you need users to register. After all, it is one of the best ways to reach out to users who probably have abandoned or perhaps forgotten about your site.

But registration process doesn’t have suck. They should be short, crisp and concise. And if you are not ready to make your registration process any simpler, be prepared to lose hundreds of potential customers then.

Today, in this article, we are going to share some of the best practices for designing and adding registration forms to your website in order to make the process less complex.

Short is Good

Keep it simple

It’s no rocket science. Nobody wants to fill out a lengthy form. A registration form should have fewer form fields otherwise, you may find your users leave the registration process midway. Narrow down the information you must need. And if you are adding fields that aren’t much required, make certain those fields are marked as optional so notify users that they can leave those fields blank.

Break up your Lengthy Registration Process

Many e-commerce websites usually require a lot of information which is further associated with the checkout process. This leads to bigger time investment on the user’s end and makes them more frustrated. The best solution for this is to break up the registration process into small steps which are clearly labeled.

Make it Easy for your Users

Make it Easy

If it’s possible for you to spare some time to your users during the process, don’t hesitate. As an instance, when you need an address, instead of making your users manually fill their city and state, you can ask for a postal code and let city and state fields filled out automatically. Or you can even make it easy for them by offering a drop-down menu that automatically guesses the location when the user starts writing (Like Google does!)

Build your Brand Value During Registration

Registration can be the right time to tell about your business. Explain visitors should register your website. What they are going to get in return and what makes you different from other. The information does not have to be boring. Small bulleted points to explain the benefits of registering with your site is all that is needed to quickly brief about your brand and make visitors register on your site.

Integrate Social Login

social logins

As a matter of fact, when users login to their social media account, they usually do not sign out. Nearly every web user has one or more accounts on social networks, which certainly means their email address, content details, and other details are already registered with the sites. Therefore, integrating social login into your website makes it super simple for you as well as your users to register. The other benefits of social login integration include spam reduction, email contact, photo integration and rapid sign up process. So why not do it?

Clearly Explain Form Field Errors

form field errors

Users tend to make a lot of mistakes when filling out forms perhaps due to fumbling fingers or impatience. Therefore, it is quite necessary to notify them of their errors. But make sure the errors aren’t generalized, they should be specific to help visitors rectify them without wasting any time. Highlight the errors in bright colors such as red or orange and if possible, scroll automatically to the field where they need to make the required changes.

Make your registration process go smoothly without midway abandonments by following some online registration standards. Do whatever it takes to improve user experience on your site. Don’t put your business at stake merely because of complicated sign-up processes.

Personalize the Form for your Viewer

Personalize the form for your viewer

When a user registers to your website, he/she trusts your website. You need to make sure that the user trusts you for,

Also, apart from these trust pointers, you need to be little personal with the form fill ups. The best way to interact trust fully is communicating in their language. Also, setting a geolocation to personalize a website gives your visitor a sense that you know his location. For more personalized touch you can also provide them your organization’s local office number for support.

Always Guide your Audience

Always guide your Audience

Always stick with your user. There are cases when a user may get an error message that either the password or the username is not up to the mark. First, you have to be precise about these error messages. Design your error message in an elaborate way. This will help your visitor to understand where things are wrong and need correction.

Apart from that, you also provide a status bar to guide your subscriber about how much they have completed and how much they still have to go. It is quite simple to add a status bar either graphically or numerically. This keeps the subscriber aware that how many steps are there. Just an advice, keep these steps not more than three.

Make use of Adaptive Placeholders

Just give it a thought, you started filling the form. When you click on the field, the label on the field disappear. I am not saying that this is always the case that a subscriber will forget, but they frequently do that. And for each field, they have to click out of the box to check the designated field. This is very annoying even for you.

Make sure that you use adaptive placeholders which will help your subscriber to keep the track of the fields he is about to fill.

Break the Form in Small Pieces

This is a very crucial step. In place of a long and boring subscription form, you can go for an interactive, personalized and three-step form. This will not only keep your potential subscriber intact but also makes the process a bit of fun.

Using these kinds of step forms are ideal if you need additional information in order to sign up a visitor. Go for it and results will be delightful.

Emma Watson
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